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Dr. Aviram TzurLectures for companies in
a different perspective

Dr. Aviram Tzur

Lectures

We offer a variety of lectures that combine intellectual depth with an enriching and unique experience for employees and managers. The lectures are tailored to the participants, do not require prior knowledge, and are suitable for any type of enrichment activity, social gathering, team-building days, company events, fun days, and more.

The Hidden Realms of Digital Psychology

  • Business
  • Mind-Changing

What drives people, customers, users? Why do they make one decision over another? When do they avoid making a decision? Why do they choose to use a particular product, app, or service? What makes them come back repeatedly, recommend it to others, get excited? And how can all these insights help us gain more customers, create a stronger sense of excitement, and increase frequent usage?

The lecture opens up new perspectives and lines of thought for participants on how people make digital decisions, and the resulting business implications, accompanied by various interesting examples.


The duration and content of the lecture are tailored to the company's goals and the type of participants
The lecture is suitable for employees and managers in the fields of digital, products, services, apps, and systems
For further details and scheduling:

Call to Action in an Interactive World

  • Business
  • Sales-Oriented

How can we create strong, immediate communication with customers and users? How can we reduce uncertainty and feelings of regret? How can we increase motivation to receive information, make purchases, and take actions? How can we prevent abandonment?

The lecture offers participants an intriguing journey into the secrets of persuasion psychology and its impact on people's decision-making processes in daily life and digital environments.


Duration: approximately one and a half hours
The lecture is suitable for employees and managers in the fields of digital, marketing, apps, internet, and e-commerce
For further details and scheduling:

Puppets on Strings – What Drives Our Decisions?

  • Enrichment
  • Intriguing & Surprising

Do we truly make our own decisions, or are we guided by powerful internal and external mechanisms? How does this affect our thoughts, emotions, habits, and daily actions? Can companies and individuals exploit this knowledge to influence and shape our behavior without us realizing it?

The lecture offers participants a captivating look into the mechanisms of human decision-making, presented in an original, innovative, and surprising manner.


Duration: approximately one hour
The lecture is suitable for the general public, employees and managers, company events, enrichment activities, team-building days, fun days
For further details and scheduling:

Flip Your Thinking!

  • Enrichment
  • Controversial

Are you ready for a spirited and thought-provoking discussion on common conventions? Prepare to challenge employees and managers with different perspectives on popular beliefs.

Does "talent" truly exist, or is it just a magical illusion? Are we really in control of our decisions and actions? Why does our memory deceive us repeatedly? When is the wisdom of the crowd not so wise?

The lecture is delivered dynamically and interactively, shedding light on fascinating psychological aspects of human behavior.


Duration: approximately one hour
The lecture is suitable for the general public, employees and managers, company events, enrichment activities, team-building days, fun days
For further details and scheduling:

The Puzzle of Relative Time

  • Enrichment
  • Philosophical Scientific

What is time from a physical and psychological perspective? How does our brain perceive the passage of time differently in various situations? And how does this manifest in our daily lives and affect various activities and tasks?

The lecture provides participants with a comprehensive understanding of time perception and its implications on our daily lives, enriched with thought-provoking examples.


Duration: approximately one hour
The lecture is suitable for the general public, employees and managers, company events, enrichment activities, team-building days, fun days
For further details and scheduling:

The Evolution of Human Psychology

  • Enrichment
  • Thought-Provoking

How has evolution shaped human behavior? What are the evolutionary roots underlying decision-making processes, social interactions, and emotional responses? And how do these manifest in our daily lives and in our digital lives?

The lecture offers participants a new and interesting perspective on the interplay between human psychology and evolutionary theory, accompanied by numerous intriguing examples.


Duration: approximately one hour
The lecture is suitable for the general public, employees and managers, company events, enrichment activities, team-building days, fun days
For further details and scheduling:

Consulting Services

Strategic Business Consulting

For Startups, Hi-Tech, Services, and Products

A strategic business consulting session including essential recommendations for improving behavioral aspects in the interaction between the users and the product, website, system, or application.

The recommendations encompass broad and long-term aspects as well as practical, applicable elements, with an in-depth consideration of decision-making processes on the user side, reducing behavioral barriers, increasing engagement, and improving methods of call-to-action.

For further details and scheduling:

Academic Consulting and Guidance

For Universities and Colleges

Development and enhancement of academic programs and courses on topics such as digital psychology, user experience, human-computer interaction (HCI), decision making, call-to-action, and more. Additionally, guidance and assistance in improving students' and graduates' career opportunities in the field, both locally and globally.

For further details and scheduling:

AboutDr. Aviram Tzur

  • Ph.D. graduate in digital user behavior, and MA graduate in behavioral economics, with honors, from Tel Aviv University.
  • Leading lecturer and academic consultant at Tel Aviv University and Reichman University, specializing in digital user behavior, behavioral & cognitive psychology, decision-making, and call to action.
  • Founder, partner, and user behavior specialist at TZUR – UX Design, the pioneering user behavior & user experience company in Israel.
  • Senior strategist and consultant for a wide range of hi-tech, startup, product, and service companies.
  • Researcher, writer, and reviewer of international academic papers in the fields of user behavior, HCI, decision-making, behavioral economics, and digital psychology.
  • Indie prog rock musician, with five albums and two years of music studies
    at Rimon School :)

Looking for a lecture for your company that combines intellectual depth with a enriching and unique experience?